Lead Prequalification Guide
Fill in the missing details, capture service notes, and generate one clean HubSpot note.
Required Info Check
Confirm the basics. Fill in anything missing.
Core Qualification Notes
Capture the business reason, fit, timeline, budget, and next move.
Service Path Questions
Choose the service path that fits. Add notes under every service discussed.
Managed IT
Ongoing IT support, help desk, security, backup, strategy, or provider change.
- Current support model: internal team, outside provider, both, or no formal support?
- Environment size: users, devices, servers, locations, critical apps?
- Top frustration: slow response, recurring problems, unclear billing, no strategy, security gaps?
- Business risk: downtime, compliance, cyber insurance, backup concerns, employee turnover?
- Plan fit: do they want basic support, stronger security, or fully covered support?
VoIP / Business Phones
Phone quote, porting, better routing, mobile calling, or fewer phone headaches.
- Current provider/system: Comcast, RingCentral, old PBX, Teams, not sure?
- Phone count: users, extensions, desk phones, lines, numbers, fax, conference phones?
- Call flow: auto-attendant, hours, routing, voicemail-to-email, ring groups?
- Biggest pain: missed calls, high bill, poor support, dropped calls, no mobile app?
- Switch timing: contract status, porting deadline, install urgency?
Cybersecurity / Managed Security
Insurance, compliance, phishing, MFA, monitoring, or security tool needs.
- Trigger: insurance renewal, client requirement, audit, phishing attempt, leadership concern?
- Current tools: MFA, antivirus/EDR, firewall, email security, backup, SOC/MDR?
- Compliance: HIPAA, PCI, CMMC, vendor requirement, cyber insurance checklist?
- Known gaps: passwords, old devices, risky logins, backup uncertainty, no monitoring?
- Deadline: when does insurance/audit/client requirement need proof?
Structured Cabling
Office moves, buildouts, new drops, rack cleanup, cameras, phones, WAPs, or construction coordination.
- Project type: move, new build, renovation, expansion, cleanup, repair?
- Drop count: data, phones, cameras, access points, printers, POS, conference rooms?
- Site details: floor plan, ceilings, rack/network room, existing cabling, access needs?
- Timeline: construction schedule, move date, after-hours requirement?
- Quoting need: site walk required before final quote?
CCTV / Cameras
Camera installs, replacement systems, remote viewing, better coverage, or retention needs.
- Current system: existing cameras, DVR/NVR, cloud, brand, age, pain?
- Coverage areas: entrances, parking lot, warehouse, lobby, alley, registers, exterior?
- Camera count: rough number, indoor/outdoor, special angles, low-light needs?
- Viewing/retention: remote access, alerts, storage length, who needs access?
- Reason: theft, safety, liability, insurance, operational visibility?
Network / Wi-Fi
Poor Wi-Fi, firewall upgrades, switching, rack cleanup, slow apps, outages, or multi-location networking.
- Main concern: Wi-Fi coverage, outages, firewall, switches, cabling, slow apps?
- Current equipment: firewall, switches, access points, rack, ISP, internet speed?
- Failure points: warehouse, conference room, POS, phones, remote access, cameras?
- Business impact: downtime, dropped calls, payment delays, employee frustration?
- Site review: do they need a walkthrough or network assessment?
Cloud / Backup / Recovery
Microsoft 365, Google, server migration, file access, backup, disaster recovery, or cloud cleanup.
- Current stack: Microsoft 365, Google, server, cloud apps, QuickBooks, line-of-business apps?
- Need: migration, backup, storage, access, performance, disaster recovery?
- Critical data: what files/apps/email can they not operate without?
- Risk tolerance: acceptable downtime, recovery expectations, compliance needs?
- Current backup: who owns it, when was it last tested, what is covered?
Not Sure Yet
When the lead knows something is wrong but does not know the right service yet.
- Business problem: what made you start looking for help?
- Urgency: what happens if this does not get fixed soon?
- Systems affected: phones, computers, Wi-Fi, cameras, security, cloud apps?
- People affected: who is frustrated or slowed down?
- Best next step: short discovery call, site walk, or technical review?
HubSpot Summary Builder
Build the note, copy it, and paste it into HubSpot.
Next Step Rules
After the call, pick the next move and create the task.
HubSpot Update Checklist
Use this after the call to keep the record clean.