What Is Digital Transformation?

As is the case with any emerging technology and a new method of working, there are often misconceptions around the term “digital transformation.” This process goes beyond updating your tech or migrating to the cloud. Let’s define it.
Digital transformation is the integration of digital technology into all areas of a business. It will change the fundamental ways that your business operates while challenging you to rethink old learning models, to experiment, and to be adaptable. Digital transformation ultimately provides more efficiency and value for employees, customers, and business owners.
The process begins with a problem or goal, such as improving customer experience, improving productivity, or increasing profitability. A crucial part of digital transformation is understanding what technology can help a business achieve its goals, which is where IT companies come in.

The Role of IT Companies In Digital Transformation

With the constant evolution and introduction of new technology, IT companies may not have the capacity to lead, manage, and control every aspect of your tech projects. IT may perform a more flexible or hands-off role depending on the needs of a business.

Although IT companies may not always lead the digital transformation process, they still play a crucial role. IT companies are uniquely positioned in that they understand the technological landscape and outlook for your industry and have the knowledge and skills needed to execute new tech. Digital transformation offers IT the chance to build stronger connections within the company, and influence strategy and purchasing decisions.

There are three distinct roles that IT can potentially play in a company’s Digital Transformation (DX) activities:

  • Bystander – In this role, IT is a part of the team and is there to offer technical assistance and technological knowledge.
  • Influencer – IT shapes the direction of the DX project and directly influences the decisions made.
  • Leader – The DX project is led by the CIO, CTO, CDO or Head of IT. All strategic and final purchasing decisions stop with the IT team.

IT companies can also handle aspects such as data management, IT architecture, IT infrastructure, and front / back end development for DX projects.

It is important for all DX team members to have an understanding of what digital transformation is, and what their individual role is. Everyone should collaborate to identify where tech can streamline workflows and daily operations. The most successful DX teams will be multidisciplinary, drawing on the expertise of multiple departments from leadership to marketing.

With the increased demand of IT resources, digital transformation offers a more versatile and adaptable approach to solving challenges. IT companies can reposition themselves by providing managed services options. They can produce tailored solutions and allow businesses the flexibility to choose the technology that is right for their needs. This provides the opportunity to integrate high performing tech into the company stack, while allowing IT the ability to manage and make decisions on what is or isn’t working.

Simply Technology: Your Trusted Provider For Managed IT

Adapting to technological advances is hard–but Simply Technology is here to make it easier. 

We know your business wants to be modern, secure, and streamlined. That’s why we eliminate the barriers so you can do what you do best. Whether you’re in need of Managed IT Services, Phone Services, or Cloud Services, we can provide custom business solutions. Contact us for a free assessment.